DESIGNS FOR GROWTH, 2006-present, Design Director
- Direct and manage design studio.
- Develop, execute, present and sell marketing, branding and design concepts.
- Develop and direct design and production of marketing collateral including: identity systems, brochures, direct mail, magazines, newsletters, books, presentations and web sites.
- Determine staffing needs and hire as necessary.
- Guide, motivate and train designers.
- Direct photography and illustrations.
- Broker printing; ensure printing quality.
- Manage client accounts and strategic direction of all projects.
- Prepare project budgets and develop schedules.
GRAPHIC DESIGN, 1995-present
Extensive freelance design experience in a variety of segments and categories. Companies include:
85 Broads |
Brann Wilton |
Burke Incorporated |
Creative Partners |
Daymon Worldwide |
Gaskell Associates |
Impression Point |
Integrated Marketing Services |
Leverte Associates |
MCA |
Newday Communications |
Pantone |
Promotional Innovations |
Reed Exhibitions |
Starwood |
The Terry Group |
USTA |
Weekly Reader |
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METLIFE, 2005-2006, Graphic Designer
- Created marcom communications, according to branding guidelines, for Long-Term Care division and their external clients.
- Determined photos needs. Researched and purchased as necessary.
- Prepared and packaged files for press.
DESIGNS FOR GROWTH, 2002-2005, Design Director, (See Description Above)
CITIBANK, 2000-2002, Assistant Vice President and Associate Creative Director
- Creative lead for My Citi website.
- Developed My Citi brand standards and reviewed print and web communications to ensure compliance.
- Worked with internal information architects, marketing, programming and outside ad agencies to develop and design user interfaces.
- Refined UI designs based on usability studies.
- Prepared Photoshop comps and provided directions to programmers.
- Ensured communications had legal approval, and specs, budgets and timelines were followed.
- Participated in agency selections.
- Developed copy and visuals for Citibank business ads and presented ads to internal clients.
- Provided DoubleClick placement specs. Directed ad rotation. Tracked and reported ad results.
- Researched ADA compliance guidelines and implemented necessary design changes.
INTERNATIONAL MASTERS PUBLISHERS, 1998-2000, Associate Art Director
- Built and managed teams of between three to eight staff and freelance designers.
- Developed, directed the design of and ensure product quality of books, cards, binders, newsletters, magazines, CD-rom user-interfaces, packaging, and web sites and graphics.
- Prepared product design guidelines and ensured designers and packagers followed.
- Developed new product concepts, analyzed market tests and managed launched products.
- Adapted products for the US market. Interpreted research results to strengthen product design.
- Directed photo shoots and commissioned illustrations.
- Established and met budgets and schedules.
DESIGNS FOR GROWTH, 1993-1998, Art Director (See Description Above)
QUEENER DESIGN, 1993-1994, Graphic Designer.
Prepared mechanicals from tissues, instructed art director on Mac use and maintenance, and rebuilt crashed computer systems.
KRAFT FOODS, 1992-1993, Assistant.
Designed presentations, directed photo shoots and maintained Mac.
CADBURY BEVERAGES EUROPE, 1992, Marketing Assistant.
Coordinated agency projects, designed presentations, maintained Mac software, established research library, and compiled Nielsen Statistics.
ABB, CORPORATE DESIGN SYSTEMS, GE CAPITAL, GTE, UPS, and CLARION, 1991-1992,
Freelancer.
Designed presentations and other print communications.
THOMPSON ELECTRONIC PUBLISHING, 1990-1991, Marketing Assistant.
Designed and placed space ads, gathered competitor information and answered lead letters.
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ACADEMY OF ART COLLEGE, 2009, San Francisco, CA, MFA Graphic Design
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MANHATTANVILLE COLLEGE, 1994, Purchase, NY, BA Graphic Arts and Marketing, Art History minor, Graduated with honors
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LORENZO DE MEDICI, Summer 1988, Florence, Italy, Art History
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SVA, PARSONS, and PRATT, 1995, Continuing education classes
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MACWORLD and HOW DESIGN CONFERENCE, Attend annually
Quark |
InDesign |
Illustrator |
Photoshop |
Dreamweaver |
BB Edit |
GoLive |
Flash |
Acrobat |
Font Utilities |
Compression Utilities |
Flight Check |
PowerPoint |
Word |
Excel |
Filemaker |
GRAPHIC ARTIST GUILD, 1996-2006
National Vice President, 2004-2006.
Worked with board to accomplish the Guilds mission. Managed and built financial resources. Created and established clear channels of communication from the board to management. Increased activism and volunteerism from the general membership.
National Membership Chair, 2003-2006.
Planned, staffed and represented the Guild at events and tradeshows. Recruited members. Managed budgets. Secured sponsorships. Cultivated external partnerships.
NYC Sponsorship Chair, 2002-2004.
Target, initiate discussions and raise dollars for events. Successfully raised over $5,000 for bi-annual event The Picture Show.
NYC Vice President, 1996-2002.
Planned and hosted events. Presented the Guild and introduced guest at events. Reorganized event structure to generate a profit from each event.
SOUNDWATERS, 1994-2000
NRDC INTERNATIONAL ECO AWARD,
1996
Copper Award
for SoundWaters' Sales Promotion Kit
FAIRFIELD UNIVERSITY,
2000
- Taught two semesters of Introduction to Photoshop